Part Two Chapter 17

The profit on this land was enormous. In a day, his onslaught of wealth had turned open farming country into one of the best residential districts of the city.

But this money that flowed in upon him was immediately poured back into his other investments. The need for electric cars was so great that he installed his own shops for building them. And even on the rising land market, he continued to buy choice factory sites and building properties. On the advice of Wilkinson, practically every electric road already in operation was rebuilt. The light, old fashioned rails were torn out and replaced by the heaviest that were manufactured. Corner lots, on the sharp turns of narrow streets, were bought and ruthlessly presented to the city in order to make wide curves for his tracks and high speed for his cars. Then, too, there were the main-line feeders for his ferry system, tapping every portion of Oakland, Alameda, and Berkeley, and running fast expresses to the pier end. The same large-scale methods were employed in the water system. Service of the best was needed, if his huge land investment was to succeed. Oakland had to be made into a worth-while city, and that was what he intended to do. In addition to his big hotels, he built amusement parks for the common people, and art galleries and club-house country inns for the more finicky classes. Even before there was any increase in population, a marked increase in street-railway traffic took place. There was nothing fanciful about his schemes. They were sound investments.